Case acceptance: mastering the ‘Art of Persuasion in Dentistry’ by mastering the art of compassion

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Increase case acceptance

I recently saw a continuing education course that was titled “Master the Art of Persuasion.” Many key factors were mentioned for staff members to learn when “selling” dentistry during their case presentation. Although many key factors that were listed were important for case acceptance, there was one extremely important factor not mentioned. What was the essential ingredient missing? Compassion!!